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Brain Awareness Week (BAW) is the global campaign to increase public awareness about the progress and benefits of brain research. Every March, BAW unites the efforts of universities, hospitals, patient groups, government agencies, schools, service organizations, and professional associations worldwide in a week-long celebration of the brain. Founded and coordinated by the Dana Alliance for Brain Initiatives and European Dana Alliance for the Brain, BAW’s sixteenth annual celebration will take place from March 14-20, 2011.

During BAW, campaign partners organize creative and innovative activities in their communities to educate and excite people of all ages about the brain and brain research. Events are limited only by the organizers’ imaginations. Examples include open days at neuroscience laboratories; museum exhibitions about the brain; lectures on an array of brain-related topics; displays at malls, libraries, and community centers; classroom workshops; and many other activities and programs.

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