We like to write about our experiences and opinions in this blog. We also hope other people can read them, add their own take and benefit from them. This means the blog need to be found, and search-engines are the way information is found nowadays.
Being found by search-engines means using appropriate keywords in titles, descriptions etc. This bring one challenging question: are these keywords really an appropriate way to describe what we write about? For example, self-development and self-help are popular search terms. They are also contradictions in terms 🙂 Most of us do not really need to strengthen the self, most of us benefit from focusing on real awareness.
To make another example: the word happiness is inflated. It is used a lot, often to identify pleasure and other feelings which aren’t really happiness. Still, people perform happiness-related searches on Google et al, and a fair amount of friends visit us thanks to such searches.
So, how did we decide to balance these different opportunities, for now? We keep happiness in our posts and tags. We also mention self-development from time to time. And we also add what we believe is appropriate to describe the formula to a happy life: living joyfully. And also living joy fully. Because, based on our personal experiences, happiness is a way of living: acting in appropriate manners (because we really are all on the same boat, and we all deserve respect; and not because we know only because that makes us happy) creates joy, here and now, for all.