Tag Archives: Neuromarketing: neuroscience marketing

EEG Neuromarketing in 60 Seconds. NewScientistexplains the basic concept of using EEG to assess consumer reaction to ads:

Dr. Philip Harris: What is neuromarketing?

The Emergence of Neuromarketing Video, by Richard Silberstein

Neuromarketing World Forum is the annual meeting of the Neuromarketing Science & Business Association. The NEUROMARKETING WORLD FORUM is focused entirely on the emerging field of neuroscientific research, consumer insights and the application of the results within business. The aim of this conference is to bring together top neuroscientific research and commercial parties to discuss the key challenges and opportunities of using neuromarketing tools to enhance and add value to market research. The forum consists of two days and will be held in English.

The speakers of the Neuromarketing World Forum include:

Richard Silberstein
Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University and the foundation director of the Brain Science Institute at Swinburne University.

Victor Lamme
Professor Lamme is a full professor of cognitive neuroscience at the department of psychology of the University of Amsterdam. His research focusses entirely on consciousness, with a shift towards studying the phenomenon in human subjects, using EEG, fMRI, TMS and a variety of manipulations.

Stephen Sands
Dr. Sands is the Chairman, Co-Founder and Chief Science Officer for Sands Research Inc. Through his research, SRI has become a recognized pioneer and leader in the application of neuroscience in the field of market research.

Gemma Calvert
Professor Gemma Calvert BSc DPhil CPsychol FRSA is the Founder and Managing Director of Neurosense Limited, one of the world’s longest established Applied Neuroscience and Neuromarketing companies. Her research expertise spans the fields of consumer neuroscience, functional human brain imaging and behavioural psychology.

Diana Derval
Professor Diana Derval is President and Research Director of DervalResearch and Chair of the Board of Directors of the Better Immune System Foundation. Inventor of the Hormonal Quotient® (HQ), member of the Society for Behavioral Neuroendocrinology, and author of the book “The Right Sensory Mix”.

Cristina de Balanzo
Cristina de Balanzo, PhD is Global Head of Neuroscience TNS. She has eleven years experience in advertising agencies, including the position of Strategic Planner at McCann Erickson from 2004 to 2009. She holds a degree in Sociology and recently completed her PhD in Communication.

Rafał Ohme
Rafał Ohme is a professor of psychology, expert in persuasion and unconscious processes. In 1995-1996 he held the Fulbright Scholarship at Kellogg School of Management where he learned advertising. From 1996 on he visited Department of Psychology at Stanford University, and researched unconscious processing and emotions.

Ale Smidts
Ale Smidts is a Professor of Marketing Research and Dean of Research at the Rotterdam School of Management of the Erasmus University Rotterdam, and Scientific Director of the Erasmus Research Institute of Management (ERIM).

Martin de Munnik
Martin de Munnik has been in the business for more than 25 years. He developed his insights in every area of the communication branch and his knowledge and passion for brands makes him a valuable advisor for A listed companies.

Mariano Alcañiz
Prof. Mariano Alcaniz Raya is full professor at the Polytechnic University of Valencia and Director of the Institute of Bioengineering and Human centered Technology (I3BH) of the UPV carrying out his research at the laboratory Laboratory of Human-Centered Technology – LabHuman.

Finn Raben
Finn Raben is the Director General, ESOMAR. He has spent most of his working career in Market Research. He worked for Millward Brown IMS in Dublin, followed by AC Nielsen, TNS and Synovate. Finn was CEO of Southern Europe where he was responsible for integrating and harmonizing the many companies acquired in the region.

Christophe Morin
Christophe Morin is the CEO at SalesBrain, the world’s first neuromarketing agency created in 2002 with several offices in the USA and full service offices in Italy, France, UK and Spain. With over 30 years of consumer research experience, Christophe’s passion has always been to understand and predict consumer behavior.

Fabio Babiloni
Professor Fabio Babiloni holds a PhD in Computational Engineering from the Helsinki University of Technology. He is currently Professor of Physiology at the Faculty of Medicine of the University of Rome “La Sapienza”, Rome, Italy.

Marcelo Peruzzo
Marcelo Peruzzo is currently CEO of IPDOIS neurobusiness in Brazil. He advised the last 20 years of neuromarketing, market research, marketing and sales for companies such as Pepsico, O Boticário, Hilton, Petrobras, Givaudan, Nextel, Hsbc, Thyssenkrupp etc.

More information are available on: neuromarketingworldforum.com/general-info