Tag Archives: Mappiness

Mappiness app that tells you when you’re happiest, reports Dailymail.co.uk. It showed Christmas Day is easily the happiest day of the year and people are at their most content at 1.50pm on December 25. There was also a spike in Britain’s happiness on the day of the Duke and Duchess of Cambridge’s wedding on April 29. January 31, at 8pm, is when people are at their lowest ebb, according to the research.

From Guardian.co.uk, Mappiness was developed by George MacKerron while doing a PhD in the department of geography at the London School of Economics, it gathers data on how our surroundings and activities affect happiness.

It asks you to rate how happy, relaxed and awake you are at random through the day. You slide the dials to the left or right depending on your state of mind, who you’re with and what you’re doing.

Then it allows you to view the data you’ve built up. The longer you’ve been using it, the more interesting this gets. You begin to realise that you really are an evening person, and that you just can’t get enough of Thursdays. For a while I was happiest drinking alcohol. Now, oddly, it’s waiting or queueing.

The app has harvested data from just under 3m responses (there are 45,000 users). Some of it’s predictable: it won’t come as a shock to readers of John Betjeman to learn that Slough is the unhappiest local authority area. The coast apparently makes people very happy and green places more than urban areas. An “intimacy, making love” category was added following requests – it’s by some margin the happiest activity.

The best thing about this whole exercise is the map of Britain on to which users have uploaded the images they’re asked to capture when feeling particularly happy. The result is an illustration of just how idiosyncratic happiness can be: pictures include a cat on the bed, a canal, the inside of a bar.