Tag Archives: Fortified foods: junk food

Junk food is a term used to cover a wide range of food, usually mass-produced, and genetically modified. Is junk food a threat? It is when eaten regularly. If taken a few times per year, for example when no other eating place is around, is likely not to have destructive effects; and, anyway, if we have regular healthy eating habits, the craving for junk food is minimized.

The real threat is junk food sold under the false promise of being healthy. Adding some green salad to junk food does not make it any better. Same applies often to what is marketed as enriched and fortified foods. Heavily processed foods are “fortified” with the vitamins they would have if the food would have not been processed so much, and then the connection between the vitamin and related health benefits is then extended to the food itself. Unfortunately, if a “juice” is made out of filtered water and sugar, plus colourants, adding vitamins doesn’t make it a real juice.

The importance of labeling and using appropriate names was known already at Confucius’ times: “If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion”. The real health evolution starts with calling food what it is, not what it would be if the growers would have cared more about the eaters’ health.

This is an excerpt from our book: A course in happiness and well-being