Gross National Happiness is a term coined in 1972 by Bhutan’s former King Jigme Singye Wangchuck. According to Wikipedia, he used the phrase to signal his commitment to building an economy that would serve Bhutan’s unique culture based on Buddhist spiritual values. At first offered as a casual, offhand remark, the concept was taken seriously, as the Centre for Bhutan Studies, under the leadership of Karma Ura, developed a sophisticated survey instrument to measure the population’s general level of well-being.
The Canadian health epidemiologist Michael Pennock had a major role in the design of the instrument, in his work in Victoria, British Columbia. Ura and Pennock have also collaborated on the development of policy screening tools which can be used to examine the potential impacts of projects or programs on GNH. These tools are available on the grossnationalhappiness.com website.
What is Gross National Happiness? A cartoon explains it.
Aymee about Gross National Happiness